Small Movements. Big Results.
Project Details
Celebrating their 20th anniversary, Pure Barre practically invented the concept of boutique fitness. When you work with the OGs of the industry, you better do it right.
Pure Barre is the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of over 550,000 clients, Pure Barre focuses on small movements that result in big changes. Pure Barre’s innovative technique comes in a range of class offerings that target strength cardio and flexibility for people of all levels.
After working with several other vendors for years, all of which never quite lived up to expectations, it was time for us to support their owners the way they should be. And in the process, we learned a few things about ourselves.
Project Results
- 58 Avg. Monthly FB Leads per Location (31% Higher Than Vendor Avg.)
- $19.06 Avg. Facebook CPL (17% Lower Than Vendor Avg.)
- 8.4% Avg. Lead to Member Conversion (13% Higher Than Vendor Avg.)
Our start with Pure Barre was great. In just a few short months Pure Barre represented the largest number of locations out of any of our clients. In many cases our campaigns exceeded expectations. Studios that had been using other vendors and had grown tired of dealing with run of the mill digital agencies found a new hope in working with us.
That explosive growth led us to learn a very valuable lessen regarding our own internal systems, and how we do business. As our work with Pure Barre continued to grow, we actually began to slip in our own delivery standards (We know, we shouldn't be highlighting our failures in these types of things). That, in addition to the Coronavirus Pandemic, led to a bit of soul searching internally, and from those lessens we came out stronger.
To start, we lowered our DMS to Client ratio by almost 50% to ensure each of our clients received the level of service they deserved. We also doubled down on the customer service aspect and started including regularly schedule calls. From there, we've been able to rebuild our relationship with many Pure Barre owners, and get back to delivering top-notch service.