Project Results
Our start with Pure Barre was great. In just a few short months Pure Barre represented the largest number of locations out of any of our clients. In many cases our campaigns exceeded expectations. Studios that had been using other vendors and had grown tired of dealing with run of the mill digital agencies found a new hope in working with us.
That explosive growth led us to learn a very valuable lessen regarding our own internal systems, and how we do business. As our work with Pure Barre continued to grow, we actually began to slip in our own delivery standards (We know, we shouldn’t be highlighting our failures in these types of things). That, in addition to the Coronavirus Pandemic, led to a bit of soul searching internally, and from those lessens we came out stronger.
To start, we lowered our DMS to Client ration by almost 50% to ensure each of our clients received the level of service they deserved. We also doubled down on the customer service aspect and started including regularly schedule calls. From there, we’ve been able to rebuild our relationship with many Pure Barre owners, and get back to delivering top-notch service.
46 Average Monthly Facebook Leads per Location
$20.80 Average Facebook Cost per Lead (CPL)
8.4% Avg. Lead to Member Conversion (13% Higher Than Avg.)