SWEAT. DANCE. BURN. CHANGE.
Project Details
KINRGY is a prescription based dance concept deeply rooted in movement and positive energy.
KINRGY is truly the perfect mix of fitness and fun. But don’t be mistaken, this isn’t your mom’s fitness dance class. Fueled by positivity and a belief that movement has a powerful, lasting impact, KINRGY is for all body types and fitness levels. A combination of personal training & movement based technique, KINRGY empowers members to become stronger in their bodies and minds, while having fun doing it.
Project Results
- 147 Avg. Monthly Facebook Leads/Location
- 77% - 219% MORE Leads Than Other Agencies
- $11.07 Avg. Facebook Cost/Lead (CPL)
- 23% - 52% LOWER CPLs Than Other Agencies
- Lowest Avg. CPL: $3.68
As is normal with most of our clients, we started working with AKT after several other agencies had failed to generate reasonably priced, quality leads.
We started by ensuring we worked closely with AKT's Corporate team to ensure every location we worked with was marketing to the right area. We found that other agencies, in an effort to generate more leads, would market well outside of a studio's territory. By making sure we had the right message, to the right audience, we were successful in lowering the Avg. CPL by almost 50%, while increasing the lead to member conversion by 25%.