Do Pilates. Do Life.
Project Details
Taking on the fastest growing franchise company in the U.S. is no easy task. Especially when you take over from a “top-rated” global marketing agency.
Founded in 2007 in San Diego, Club Pilates has exploded into a global phenomenon. With over 650 open locations in the US alone, Club Pilates has brought the vision of Joseph Pilates to hundreds of thousands of people with over 8 million workouts each year.
Working with a franchise model like Club Pilates takes a balance of supporting the local owners needs, with maintaining the brand’s standards, especially in a field like Pilates where one wrong move can ruin your reputation within the community. FFM’s years of experience working with franchise companies made us uniquely qualified to understand that if you want to help the brand succeed, you had to ensure the individual locations succeed by providing top-level customer support and results, while working hand-in-hand with the Franchisor. A lot of other agencies focused on just one half of that equation, and ultimately underperformed in the process.
Project Results
- Average ROI% for Club Pilates marketing campaigns by FFM: 358.16%
- Average Lead to Member Conversion Rate: 18.36% (200% Higher than other vendors)
- Landing Page Conversion Rate Increase: 300%
- 480% ROI
By providing 5-star customer support, and leveraging the power of a great brand, we were able to support their digital efforts, where others came up short.
Rather than focusing on only appeasing the Corporate team, we led the way in building an agency designed to provide top-notch service to the local owners. Each location we work with receives full-access to all metrics, a dedicated Digital Marketing Specialist along with their own account login to turn on and off campaigns whenever they want.
We recognized early on that in order to increase results, we needed to be able to control the entire lead generation funnel, including where the clicks were being directed to. Club Pilates existing web-platform didn't allow for quick & easy updates, so we had to think outside of the box and implement our very own CLICKS landing page system. Not only were we able to make adjustments quickly and easily, but we saw a massive increase in lead flow.