Mayweather Boxing + Fitness - Franchise Focused Marketing, LLC


Project Details

When you’re called upon to represent The Champ, you better bring your A-Game.

Founded in 2018, Mayweather Boxing + Fitness’ goal was to bring an authentic experience to learn from Floyd Mayweather’s techniques and training.  Starting with one gym in Los Angeles, Mayweather Boxing + Fitness has exploded to include locations all over the US.

As with most of our clients, Franchise Focused Marketing was brought in to take over for another agency that couldn’t quite live up to the 50-0 record of the Champ. When representing a global brand like Floyd Mayweather, there is very little room for error. Our first goal was to make sure everything we did matched the standard and expectations of the brand. Every word we wrote, every image we used was gone through to ensure we didn’t miss the mark. 

Working with Mayweather Boxing + Fitness gave us an opportunity to showcase our own systems, by making sure our client was the only name in the spotlight.

Services Offered

  • Digital Marketing
  • Landing Pages

Project Results

When you’re marketing such a well-known brand like Floyd Mayweather, creating awareness isn’t the difficult part. After ensuring everything we did matched the brand standards, we next needed to simplify the entire process. We moved all marketing to our CLICKS landing pages, which are designed to perfectly match a brand’s look at and feel, while making it extremely easy to sign up. 
After that, by applying the same principles that have made us great at what we do, we worked closely with their new locations to help generate over 35,000 leads and thousands of members for their new gyms.

Avg. Cost/Lead: $4.80


Avg. Lead to Member Conversion Rate: 18.2%


Avg. Landing Page Conversion Rate: 15%


Avg. Leads Per Studio: 2,500

What our clients are saying

We have loved working with FFM for the last 7 months. The amount of digital leads that have come through as a result of using their services has exceeded our expectations. Sway is always super quick to respond and quick to tweak our campaign as we desire. We’ve enjoyed working with the entire team, which is a nice change b/c we have had very different experiences in the past with digital marking companies.

- Suzanne Fischer - AKT

I’ve been working closely with Michael for the past 6 months and he’s completely turned around our lead generation for Pure Barre St. Augustine! I was so happy with the results we’ve decided to use their services for our 3rd studio, Pure Barre West Chester, and have had great results generating leads in an area that has never had a Pure Barre before. Franchise Focused Marketing is a game changer, Michael always follows my numbers closely, suggests edits, and creates new ads very regularly. Would highly recommend!

- Sarah Celek - Pure Barre Franchisee

Our experience with Franchise Focused Marketing was productive. It was our first experience using a digital agency, and they met our expectations. We briefly tried out a different agency and it was a terrible experience. FFM performs for us and the customer service piece is above and beyond our other experience. Definitely check them out.

- Andrew Gordon - Y6

I have had a great experience with Franchise Focused Marketing. My Digital Marketing Specialist (Sway) as well as their upper management (Andre) has been very helpful to me and my business. I’m glad to be working with them.

- Cathleen Fagain - Club Pilates Franchisee

I am very happy with the number & quality of the leads. In fact, it’s overwhelming in a positive way!

- Blaire Reichenbach - Pure Barre Owner

You guys are a game changer!

- Sheri McKenzie - Pure Barre Franchisee

We started using Franchise Focused Marketing 3 months ago and it has been worth every dollar. From the quality of leads, to the support we have received. We wouldn’t be able to grow our business without using Franchise Focused Marketing. Thank you to Andre and Eric.

- Germ Tech Sanitizing

Opening a new business involves a lot of moving parts, the most important of which is acquiring new customers and establishing a cash flow. Within 10 minutes of starting our campaign, the leads started coming in and our pre-sale effort took off! The customer support, ease of use and ROI was amazing. We continue to work with them to deliver quality leads through our Grand Opening and beyond. It was the single best decision we have made for our business.

- Byron Elton, Owner, StretchLab LA/Seattle

These guys are awesome. I’ve worked with a lot of digital marketing people and Amanda and the team are fabulous!

- CycleBar Owner

The FFM team are pros: always available, and they give us the facts in simple terms even the most novice operator can understand. They actually call me to address any issues before I have to call them.  In short, they manage our entire digital marketing effort without us having to worry about it, and they actually do all of this at a competitive price.  We’ve gone from three studios to six in the last 18 months, and we’ll be adding another dozen locations in coming years.  FFM has been–and will be–instrumental in fueling that growth.

- Jeff Nash, Club Pilates/YogaSix Franchisee, Southern California

We Connect People To Brands


1621 Alton Pkwy. Ste 210
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