Row House - Franchise Focused Marketing, LLC

Row. Together.

Project Details

Home of the 45-minute total body workout, Row House started with their two original locations in Chelsea and Columbus Circle. After being acquired by Xponentional Fitness, the largest boutique fitness company in the world, it was time to introduce the rest of the country to Row House’s incredible low-impact, high-intensity workout.

Starting with their first location outside of New York, in Orange County, CA, Row House set out to prove the concept could work anywhere. Initially working with a different agency for paid advertising on Facebook, Instagram, and Google, Row House came to Franchise Focused Marketing looking for better & cheaper results.

Services Offered

  • Digital Marketing
  • Landing Pages

Project Results

Our task was simple, generate more leads for less money. To accomplish this, we first set out to better understand the territory to be able to more accurately target the advertising.
By doing this, we were able to realize the prior agency had been targeting too large of an area, and so advertising dollars were being wasted on people who would never drive the distance to get to the studio.
After fixing the Orange County campaign, we were brought on to work on the  New York City locations, and have continued to work with new locations as they start to open, providing them with a pipeline of new leads to open with a solid membership count.

Average Google Ads Cost per Clicks (CPC) dropped by 25%

Average Google Ads Cost per Leads (CPL) dropped by 25%

Landing page conversion rate increased by 50%

Facebook lead count increased by 15%

Average NYC CPL dropped 70%

NYC location lead flow increased 300%

122 leads generated in 2.5 weeks

Presale Avg. CPL $5.44

371% ROI on Presale Campaign

What our clients are saying

The FFM team are pros: always available, and they give us the facts in simple terms even the most novice operator can understand. They actually call me to address any issues before I have to call them.  In short, they manage our entire digital marketing effort without us having to worry about it, and they actually do all of this at a competitive price.  We’ve gone from three studios to six in the last 18 months, and we’ll be adding another dozen locations in coming years.  FFM has been–and will be–instrumental in fueling that growth.

- Jeff Nash, Club Pilates/YogaSix Franchisee, Southern California

Our experience with Franchise Focused Marketing was productive. It was our first experience using a digital agency, and they met our expectations. We briefly tried out a different agency and it was a terrible experience. FFM performs for us and the customer service piece is above and beyond our other experience. Definitely check them out.

- Andrew Gordon - Y6

We started using Franchise Focused Marketing 3 months ago and it has been worth every dollar. From the quality of leads, to the support we have received. We wouldn’t be able to grow our business without using Franchise Focused Marketing. Thank you to Andre and Eric.

- Germ Tech Sanitizing

I’ve been working closely with Michael for the past 6 months and he’s completely turned around our lead generation for Pure Barre St. Augustine! I was so happy with the results we’ve decided to use their services for our 3rd studio, Pure Barre West Chester, and have had great results generating leads in an area that has never had a Pure Barre before. Franchise Focused Marketing is a game changer, Michael always follows my numbers closely, suggests edits, and creates new ads very regularly. Would highly recommend!

- Sarah Celek - Pure Barre Franchisee

These guys are awesome. I’ve worked with a lot of digital marketing people and Amanda and the team are fabulous!

- CycleBar Owner

I have had a great experience with Franchise Focused Marketing. My Digital Marketing Specialist (Sway) as well as their upper management (Andre) has been very helpful to me and my business. I’m glad to be working with them.

- Cathleen Fagain - Club Pilates Franchisee

I am very happy with the number & quality of the leads. In fact, it’s overwhelming in a positive way!

- Blaire Reichenbach - Pure Barre Owner

Opening a new business involves a lot of moving parts, the most important of which is acquiring new customers and establishing a cash flow. Within 10 minutes of starting our campaign, the leads started coming in and our pre-sale effort took off! The customer support, ease of use and ROI was amazing. We continue to work with them to deliver quality leads through our Grand Opening and beyond. It was the single best decision we have made for our business.

- Byron Elton, Owner, StretchLab LA/Seattle

I’m exhausted with the number of times I’ve mentioned your company in these past months, but it’s been a pleasure to do so. You all did what I thought no one could do, which is drive quality leads to the locations. It seemed like such a tall order with every agency I worked with until you all came around, but without question it’s been your team’s attentiveness and skill at understanding what’s needed that’s made the difference. So, thank you for all of that.

- Chris Stipp - Pure Barre

You guys are a game changer!

- Sheri McKenzie - Pure Barre Franchisee

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1621 Alton Pkwy. Ste 210
Irvine, CA 92606