Spring Forward Towards New Audiences

One question we always get is, what’s the best way to know if my digital marketing campaign is working? 

If you just focus on the Cost Per Lead (CPL), you’re focused on the amount of leads and how much it costs just to collect their information but not thinking about how changing a budget, offer, or the targeting can result in low quality leads.

Although CPL and many other metrics can be helpful in addressing where a campaign can use improvement, the most important number to look at is the Customer Acquisition Cost (CAC). The CAC shows the actual cost of turning leads into customers and gives a better idea of whether the campaign is making money.

Sometimes you’ll see a high CPL on Google & Facebook and think that the number is too high to justify any more ad spend and want to turn off the campaign. On average, we find that Google ads can have higher CPL’s but can still be more cost-effective because the lead quality is higher, which means the overall cost of getting new customers is lower. 

So when you talk to your designated Digital Marketing Specialist (DMS) at FFM, discuss your sales and marketing funnel. Together, we can work on your KPI’s by addressing any challenges and opportunities to your sales funnel and make optimizations to generate a higher volume of qualified leads, regardless of the CPL or the platform.

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What We’re Doing

KINRGY

Our team was invited to attend the Grand Opening of the first brick-and-mortar location of KINRGY, the dance fitness program created by Emmy Award winning dancer Julianne Hough.

FFM turns 8!

For our birthday, we updated our website to really showcase what sets us apart from other agencies. Check it out here and keep an eye out for some familiar faces!