Get Over The Summer Sales Slump!
We know exactly what you’re thinking. It’s summer, people are going on vacation, the kids are out of school, or everyone is just too busy spending time in the sun to even think about going to the gym. And all of those are great reasons as to why you should keep marketing over the summer!
People want to stay on track toward their fitness goals, but they need to change their routine to workout early in the morning or late at night to beat the heat.
Talk to your DMS about testing seasonal copy and supporting creatives that highlight summer, AC, and indoor workouts/activities. This strategy keeps your audience engaged and keeps the ads relevant to the current times, making them seem “fresh” and “new” on the feed.
There are always new potential prospects who want to try something new, supplement their existing workouts, or take that first step toward a healthier lifestyle.
When you learn more about the common objections that your studio is running into and share that information with your DMS, they can better tailor the campaign based on the feedback so you get great quality leads that are more likely to convert.
The proof is in the numbers!
In Q2 and Q3 of 2023, our average click-through rate (CTR) on Meta Ads was 0.86% and 0.81% higher than the national average across the fitness industry for Meta advertisers. This shows that prospects are continuing to engage and click on ads over the summer months.
What We’re Doing
Our FFM Summer Referral Special
Refer a friend to work with us and get a $100 credit toward your management fees when they sign up and they’ll get $100 off their first month too! Contact sales@franchisefocusedmarketing.com before July 15th to learn more!
REACH Updates
Login into your dashboard to see a new and improved REACH. We’ve been working hard to improve the design to make it easier to navigate between the campaign notes, reports and lead information. You’ll also notice an increased search functionality and a snapshot of your campaign’s KPI’s.
Exciting Content Coming Soon
We’ve partnered with Agency X to create some new content for our Xponential Fitness clients. You can look forward to some refreshed and fun creatives for your campaigns soon.
